Image: www.shuttrestock.com, Social Media
Its fifth Digital News Report says the combined effects of the rise of social platforms, an accelerating move to mobile devices and a growing rejection by consumers of online advertising has undermined many of the business models that support quality news. The report shows how third-party platforms such as Facebook have become destinations for people looking for news in the last year, with initiatives such as Instant Articles and distributed native video also playing an important role.
Reuters Institute Director of Research, Rasmus Kleis Nielsen, says: 'As people increasingly access news via third party platforms, it will become harder and harder for most publishers to stand out from the crowd, connect directly with users, and make money. This development will leave some winners and many losers.'