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The new Lab will bring together researchers from at least five departments within the University, including the Mathematical Institute, the Oxford Internet Institute and the Departments of Engineering Science, Computer Science and Statistics. Joined by visiting Fellows from Emirates, the academics will work with the airline’s ever-growing datasets to help it understand its processes and customer preferences in greater detail. In turn, it will create new products and services, better suited to the needs of its passengers.
'In recent years, airlines have gained access to much more data than they had in the past — from the price of tickets they sell online to the music preferences of frequent flyers,' explains Peter Grindrod CBE, Professor of Mathematics at the University’s Mathematical Institute and Director of the new Lab. 'In other sectors, we’ve already seen that businesses which become data-rich assume a more customer-focussed approach and now it’s the turn of the airlines. We’ll help Emirates fuse together data and analyse it in the right way, so they can create new services and operational advantages.'