The 'online gig economy' is a new labour market where employers use online labour platforms to engage workers for piecemeal, short-term or project-based work delivered over the internet. Oxford University researchers Professor Vili Lehdonvirta and Dr Otto Kässi have constructed an Online Labour Index, which has already gathered a wealth of data on the online gig economy from sites and apps across the world between May-September 2016. It shows that employers in the United States are the biggest users of online platforms for recruiting freelance workers, representing 52% of all the vacancies posted, followed by Britain at 6.3%, India at 5.9%, and Australia at 5.7%. They were looking at adverts posted on sites such as Freelancer.com and PeoplePerHour. The jobs in well-known firms Uber and Deliveroo were not included as they operate offline too.
Rise of online work captured in the first Online Labour Index
- 21 September 2016
Oxford researchers launched the Online Labour Index, which finds US employers are the number one users of the ‘online gig economy’ (representing 52% of the market) but over the last few months UK employers have been fast catching up.