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In the lead up to the 2015 UK General Election, opinion polls suggested that a coalition government would be formed. Instead, a majority Conservative government came to power. What went wrong with the polls?

Dr Stephen Fisher is a Associate Professor at the Department of Sociology, and has been involved in election predictions for the past twenty years.  His well-regarded blog, Elections Etc, drew data from a range of opinion polls in the run up to the 7 May 2015 UK General Election, and he worked closely with the team behind the exit poll that surprised pundits and the public alike with its prediction of a Conservative majority.  

Dr Fisher and a colleague, Dr Chris Hanretty at the University of East Anglia, recently gave a talk that discussed these contrasting polls.  

Watch the video on Vimeo here