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The voting experiment

Research shows that when we know other people like certain things -- e.g. music, politicians, and recently, beards - we're more likely to like them too. Did the 'social information' we (surreptitiously) gave some of you determine your choice of favourite Gillray cartoon? 

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Oxford Internet Institute

Results from the experiment 

Event supporters

We are grateful to the Economic and Social Research Council (ESRC) for their support through the University of Oxford’s ESRC Impact Acceleration Account.

             white ESRC 50th small

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Themes