Cookies on this website
We use cookies to ensure that we give you the best experience on our website. If you click 'Continue' we'll assume that you are happy to receive all cookies and you won't see this message again. Click 'Find out more' for information on how to change your cookie settings.

Research shows that when we know other people like certain things -- e.g. music, politicians, and recently, beards - we're more likely to like them too. Did the 'social information' we (surreptitiously) gave some of you determine your choice of favourite Gillray cartoon? 

Find out more

Oxford Internet Institute

Results from the experiment 

Event supporters

We are grateful to the Economic and Social Research Council (ESRC) for their support through the University of Oxford’s ESRC Impact Acceleration Account.

             white ESRC 50th small

Find out more


Did you attend LiveFriday Social Animals?  We'd love to hear your thoughts on the evening.  Your feedback helps us make sure that we know what worked, and what didn't.

Tell us more!