Cookies on this website
This website uses cookies. We use cookies to distinguish you from other users and to improve and monitor the website. A cookie is a small file of letters or numbers that we place on your device, if you agree. For more information please see our cookie statement by following the 'Find out more' link.
The voting experiment

Research shows that when we know other people like certain things -- e.g. music, politicians, and recently, beards - we're more likely to like them too. Did the 'social information' we (surreptitiously) gave some of you determine your choice of favourite Gillray cartoon? 

Find out more

Oxford Internet Institute

Results from the experiment 

Event supporters

We are grateful to the Economic and Social Research Council (ESRC) for their support through the University of Oxford’s ESRC Impact Acceleration Account.

             white ESRC 50th small

Find out more