Why We Like Products
Two events at LiveFriday explored our reactions to, and actions around, buying things. Dr Rhonda Hadi is an Associate Professor of Marketing at Saïd Business School, University of Oxford. Her research interests are in sensory marketing, specifically exploring how consumer sensations can non-consciously impact consumer judgments and consumptions behaviour. Her most recent research involves the impact of active versus passive acquisition on food consumption.
Dr Nancy Puccinelli is an Associate Professor of Marketing at Saïd Business School, University of Oxford and one of the world’s leading experts in consumer behaviour. Nancy’s research centres on consumer behaviour. Her most recent research focuses psychological factors that drive customer retail behaviour. This research finds that men perceive retailers featuring prices in red as offering better savings than retailers offering prices in black, while women show no such effect.