ID Model: A digital business model that leaves no one behind

https://www.youtube.com/embed/xVTEs1ypZO0?si=XTCS81AhsL_4_6tP

How can research into new forms of inclusive digital business models directly benefit those who need them most? Professor Xiaolan Fu’s IDModel project is paving the way with an app-based solution that empowers users in developing countries to generate income. In this video, Professor Fu shares how her research creates opportunities for marginalised societies, along with advice for researchers stepping into the world of innovation.

Are you a researcher with a big idea to bring to life? Discover what support is available to help you incorporate innovation into your research